Scottish salmon exports to Asia have more than doubled to GBP 24 million in response to growing demand, new HM Revenue and Customs (HMRC) figures show.
While European destinations continued to be the main international market for the fish, North America and Asia accounted for 47% of all sales in the first three months of this year, driven by strong demand from China, Taiwan, Singapore and South Korea.
The value of exports to the region has soared by GBP 12 million, accompanied by a 97% increase in the volume of fish transported.
Trade body Salmon Scotland said the figures show that farm-raised salmon “generates vital income for the country”. Fresh, whole Scottish salmon export sales between January and March reached GBP 134 million, an 18% increase from the same period in 2022.
Salmon Scotland said there were further opportunities for growth in North America and Asia due to rising consumer demand and ongoing efforts to reduce trade barriers, with Chief Executive Tavish Scott saying the increasing demand for Scottish salmon in Asia is a clear testament to its quality and taste.
“The remarkable growth of the Asian market, along with other regions, underscores the immense potential and opportunities for Scottish salmon.”
UK Government Minister for Scotland and Exports Malcolm Offord said the new figures showed that demand is growing for Scottish salmon.
“It’s important that we make the most of the opportunities in markets such as Asia and maximise the potential for Scottish salmon. That’s why the UK government is working tirelessly to reduce trade barriers internationally so that these exports figures can continue to grow.”
However, the trade upturn comes amid a backlash over Scottish government plans to introduce Highly Protected Marine Areas (HPMAs) which threaten jobs and investment. Salmon farmers are also calling for an overhaul of the cluttered regulatory and planning system, and for more of the revenue from licence fees to be ringfenced for rural housing.
“Given the critical importance of revenue generation by our farmers, particularly during the cost-of-living crisis, it is crucial for the Scottish Government to reconsider HMPA proposals,” Scott said. “By doing so, we can fully unleash the potential of the sustainable blue economy, creating even greater benefits for coastal communities and turbocharging job creation.”
Salmon Scotland also recently unveiled an ambitious growth plan for Scotland’s premium “Label Rouge” salmon to target European markets, aiming to increase its share to 15% by 2026.
