Industry wants to ramp-up Label Rouge production and overseas sales over the next three years 

Scotland’s salmon sector has unveiled new European growth plans for its premium Label Rouge salmon, aimed at boosting the rural economy and further enhancing Scotland’s international reputation for food and drink.

Label Rouge Scottish salmon carries a quality mark that recognises it as the best in the world, becoming the first non-French product to be awarded the accolade 30 years ago. It currently accounts for 12% of Scottish salmon exports, but a vision to increase this to 15% by 2026 was announced at Seafood Expo Global 2023, held in Barcelona.