Aquaculture

Waitrose launches ASC-certified counters

2025-11-13T13:44:00

A shopper at a Waitrose fish counter with an employee weighing a seabass

Source: Waitrose/ASC

Waitrose has become the first UK retailer to introduce Aquaculture Stewardship Council-certified fresh fish counters, a move now rolled out across more than 260 of its stores

The initiative aims to make responsibly farmed seafood easier for customers to identify and buy.

The supermarket’s counters will now feature oysters, sea bass, sea bream, king prawns and tiger prawns, all meeting ASC’s environmental and social standards.

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