Sigmund Bjørgo has returned to the Norwegian Seafood Council to once again take up the role of country director to China.
On 1 July, Bjørgo will replace outgoing Andreas Thorud who has been in post for the past three years.
“Sigmund Bjørgo is strategically strong and has in-depth knowledge of both the seafood industry and the Chinese market,” said Børge Grønbech, director of global operations at the Norwegian Seafood Council.
Sigmund Bjørgo joined the Norwegian Seafood Council for the first time in 2011, taking up the role of country director in China and Hong Kong, a position he held until 2018.
For the next three years, the 46-year-old from Steinkjer served as the Norwegian Seafood Council’s envoy to Sweden, before resigning in 2021 to become in charge of international growth at Tine.
“I had ten great years at the Norwegian Seafood Council and I am proud and humble to be given this opportunity,” said Bjørgo.
“China has untold opportunities,” he continued.
“Since I moved from Shanghai in 2018, Norwegian seafood exports have increased by a whopping 129 per cent in value. This shows the great appetite the Chinese domestic market has for Norwegian seafood.”
