The Global Seafood Alliance is running its second yearly campaign to encourage consumers to choose sustainable seafood.
Running alongside National Seafood Month in October, the ‘Choose Seafood with Standards’ campaign will raise awareness of GSA’s Best Aquaculture Practices certification.
“Our research shows that consumers who know BAP, trust BAP,” said Elise Avallon, GSA’s marketing manager.
“That’s why GSA is committed to educating consumers about the label, what it means, and why retailers, restaurants and direct delivery companies have made it part of their responsible sourcing policies.”
This latest campaign follows last year’s ‘Sustained by Seafood’ and, like its predecessor, will use social media and key retailers to promote the benefits of sustainable choices on the nation’s health and the seafood industry.
Participants include ALDI, Giant Eagle, Green Chef, H-E-B, Iberostar Hotels, Lidl, Meijer, Secret Island, Wakefern and WinCo Foods.
Throughout the month there will be new recipes and updates to the BAP website whilst partners will support the programme in a variety of ways such as in-store signage and videos, social media engagement, influencer campaigns, and public relations.
The campaign includes a promotion toolkit to make it easy for participating partners to share in-store and through their digital channels the benefits of BAP certification and sustainable choices.
