Seafood Scotland, the national trade and marketing body for Scottish seafood, has created two new senior roles to promote the industry both domestically and around the world.

Karen Galloway joins as head of retail and Matthew Hurst will take on the role of programme manager.

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Karen Bell, head of trade marketing (Asia, Europe and Middle East) Photo: Seafood Scotland

Karen will support the strategic development of Seafood Scotland, focusing primarily on retail. She has over a decade of experience working in the seafood sector in marketing and project management roles, including two years as head of marketing for Seafish, the public body supporting the seafood industry across the UK.

Matthew Hurst joins from Scottish salmon farm, Loch Duart, where he worked in international sales for six years. He will work on improving the langoustine (Nephrops) supply chain as part of the Scottish Nephrops Programme Board. This post is funded by the Scottish government as part of the £800,000 funding to promote the species.

Natalie Bell also returns to the Seafood Scotland team following maternity leave, continuing in her role as head of trade marketing (Asia, Europe and Middle East).

“The two new appointments, supported by Natalie returning to the fold, serve to bolster the depth and breadth of experience across the team,” said Donna Fordyce, chief executive of Seafood Scotland.

SeafSc.Matthew Hurst

Matthew Hurst, programme manager Photo: Seafood Scotland

SeafSc.Karen Galloway

Karen Galloway, head of retail Photo: Seafood Scotland

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