Latvia-headquartered canned fish producer has launched a new brand identity for its Larsen range of products, sold in the German market

Riga, Latvia-headquartered canned fish producer Karavela has launched a new brand identity for its Larsen range of products, sold in the German market. 

According to the company, several hundred thousand euros have been spent in the rebranding process, with the aim to make the products more visually appealing. However, most of the investment was made in new consumer studies that were conducted to enable it to better position the products in canned fish categories.