To mark World Tuna Day on 2 May, Coles has announced that all own-brand canned tuna will begin to carry the Marine Stewardship Council (MSC) blue fish tick label from September.
This makes it the first Australian supermarket to commit to the sustainability certification across its whole canned tuna range.
“By adding the MSC blue fish tick label to all Coles brand canned tuna we’re demonstrating the great lengths we are going to to make sustainable choices more accessible and more convenient for our customers,” said general manager own brand, quality and responsible sourcing, Charlotte Rhodes.
“This important milestone will see Coles have the largest MSC-certified own brand seafood range in the country and be on track to become the first Aussie supermarket to have its entire canned fish range third party certified by the leading global standards for sustainable seafood.”
When the transition is complete, more than 45 canned tuna products, including Coles Tuna Chunks, Pacific Brand Yellowfin Tuna and Wild Tides, will contain tuna caught in MSC-certified fisheries.
The announcement comes as Coles was crowned MSC Best Sustainable Seafood Supermarket at this year’s Sustainable Seafood Awards Australia.
“By offering Australians access to third-party verified sustainable tuna, Coles is joining a global movement of tuna brands playing their part to celebrate and incentivise MSC-certified tuna fisheries, which account for over 40% of tuna fisheries worldwide,” said MSC program director Oceania and Singapore, Anne Gabriel.
