Optimar has strengthened its global commercial organisation with three senior appointments as the seafood technology company looks to support continued international growth and rising demand for integrated processing and aquaculture solutions.
The company has named Petur Jakob Petursson as chief commercial officer, Lárus Gunnarsson as director of commercial operations and Jannicke Valderhaug as chief marketing officer.
As CCO, Petursson will lead the company’s global commercial strategy, market positioning and revenue growth initiatives. He joined Optimar in September 2024 as director of sales Asia and brings more than two decades of experience spanning fisheries, seafood processing, aquaculture technology and international business-to-business sales.
“The seafood industry is evolving rapidly, and our customers expect partners who understand the bigger picture,” said Petursson.
“By strengthening our commercial organisation, we are better positioned to support customers with integrated solutions across the entire value chain.”
Gunnarsson, who joins from Icelandic telecommunications company Síminn, will oversee the development of Optimar’s commercial operations across all markets and business segments. His focus will be on building scalable sales processes and strengthening the company’s commercial capabilities worldwide.
“Optimar has a unique position in the industry, combining deep process expertise with a broad portfolio of technologies and services,” said Gunnarsson.
“I look forward to building scalable commercial processes that help us grow even stronger globally.”
Meanwhile, Valderhaug will lead the continued development of the Optimar brand and its international marketing activities as CMO.
Chief executive Siggi Ólason said the appointments reflect the company’s long-term ambitions and commitment to delivering greater value to customers.
“We are building a stronger commercial organisation to support our long-term growth ambitions,” said Ólason.
“With Petur, Lárus and Jannicke in these key positions, we are combining industry expertise, commercial excellence and brand development to create even greater value for our customers worldwide.”
