NSC: ‘Snackification’ and innovation transforming the seafood market

Poke bowl

Rising demand for high protein, healthy, on-the-go foods is leading to more seafood snacks, says the Norwegian Seafood Council

Some three-quarters of seafood consumers say a wide assortment of products drives their choice of retailer, and this desire for choice, alongside consumer interest in healthy proteins and on-the-go eating is sparking greater “snackification” and innovation in the seafood industry, according to recent research from the Norwegian Seafood Council (NSC).

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