Continuing its autumn new product development (NPD) push, UK seafood giant Young’s has added three new products to its range. Young’s Breaded Cod and Haddock Fillets and Young’s Chip Shop Family Takeaway are aimed at extending the appeal of frozen fish to a wider audience of all ages and tastes.
Following the launch of Young’s breaded Salmon and Basa – and recognising the need for more mainstream species in the market - Young’s Breaded Cod and Breaded Haddock Fillets are designed to stimulate consumer interest in breaded fish and grow the category.
The cod and haddock fillets are coated in crispy breadcrumbs made from freshly baked loaves. They are intended as a healthy meal alternative for the whole family, containing Omega 3 and being low in saturated fat.
Young’s Chip Shop Family Takeaway is a convenient, complete meal solution for the whole family that also broadens the appeal of the Chip Shop range to teenagers and young adults. It comprises a box of Chip Shop favourites including four battered fish fingers; four basa Mini Fillets; four fish cakes and an accompaniment of chunky chips.
All the products in Chip Shop Family Takeaway are coated in Young’s crisp bubbly batter and also contain less than 3% saturated fat.
Yvonne Adam, Young’s brand director, said: “We see our Breaded Cod and Haddock products filling a real need in the breaded market for something more mainstream which appeals to families. Consumer panel research has also shown that the Chip Shop Family Takeaway concept was hugely popular with fish lovers and is a genuinely different offering within the frozen category.
“Young’s is dedicated to developing products that consumers really want – to help more consumers enjoy more fish more often.”
Young’s Breaded Cod and Breaded Haddock are both available in packs of four in Asda, Morrisons, Sainsbury’s, Tesco and Iceland, RRP £3.99 (€4.85/$6.15).
Young’s Chip Shop Family Takeaway is RRP £4.99 (€6.07/$7.69) for a 1.15kg pack and is now available from Morrison’s, Tesco and Sainsbury’s.
