Hybrid seafood gains momentum
2026-02-18T12:13:00
Consumers are increasingly seeking next-generation proteins that deliver familiar seafood taste and texture while aligning with ethical and sustainability values, according to new analysis from GlobalData
A recent global survey by the firm found that 60% of consumers consider uniqueness essential or desirable in their purchases, while 45% say ethical factors such as animal welfare and environmental impact often or always influence buying decisions.