Young’s Seafood has today been awarded a ‘Big Tick’ for its sustainable sourcing approach in the UK''s annual Business in the Community Award (BITC) awards.
The BITC awards celebrate businesses which have a positive impact on the community, environment, marketplace and workplace. The Big Tick for Young’s is the result of an entry by parent company, Foodvest, detailing Young’s market-leading ‘Fish for Life’ approach to responsible seafood.
Stephen Howard, chief executive of Business in the Community, says, “Those who achieve the Big Tick are leading companies…They know that they cannot build a successful sustainable business without constantly showing their commitment to being a better business.”
A Big Tick is both a hard won and a prestigious award – entries are scrutinised by a panel of independent assessors and only 39% of entrants are successful.
Jim Cane, managing director of Young’s, says, “We are delighted to have received this important accolade, which is another major endorsement for our sustainable seafood approach. It also highlights Young’s as Britain’s most trusted seafood brand.”
As well as winning a Big Tick, the Young’s and Foodvest entry has been shortlisted as one of four category finalists to go forward into the national BITC Examples of Excellence judging, winners of which are announced in July at a prestigious ceremony at the Royal Albert Hall in London.
Fish for Life also won two awards in 2007 – the Seafish Award for Outstanding Achievement and the IGD Award for Environmental Sustainability.
