The new UK centre for aquaculture has invested in the latest computer generated imagery technologies to help market its facilities to a worldwide audience.
The Astec Aquaculture Business & Science Centre in Lyne Sands, Northumberland has a very unique offering not typically found off the North Sea coast – the ability to provide its tenants with a constant supply of near tropical temperature seawater.
The team behind Astec, the UK’s first aquaculture business incubator centre, have developed the new CGI animation to explain in simple terms how this process works and to maximise its marketing potential. The CGI Tour shows how Astec taps into seawater warmed by a neighbouring power station, filters and treats it, before pumping it to the facility’s specialist wet labs. The animation also showcases the Centre’s full range of niche facilities and highlights plans for future expansion.
This unique proposition is expected to attract a wide range of marine science businesses and researchers, because it enables a diverse range of aquatic plants and animals to be cultivated there all year round, eliminating the logistical difficulty and cost usually involved in transporting and heating seawater for commercial or research purposes.
Emma Wilson, sales and marketing manager at Astec commented: “Ideally we like to show people round the Centre and let them see first-hand the fantastic facilities we have here. When that’s not possible, when we’re talking to aquaculture professionals from other parts of the UK or overseas for example, our CGI tour allows us to showcase the Centre and communicate visually a process which would be difficult to explain by conventional means.”
