WESMAR has formed an Electronic Bait Division, in preparation for the launch of its Electronic Bait (E-Bait) line of products this autumn.
“The Electronic-Bait Division will be introducing a line of E-Bait that uses specially designed circuitry to optically mimic bioluminescence of underwater creatures, attracting catch to traps, pots, sleds, nets and hooks in such operations as crabbing, longlining, squid and shrimp fishing,” said WESMAR President Bruce H. Blakey.
“Earlier this year I asked former WESMAR Vice President Kurt Coralline to return to WESMAR to manage this new division. He knows our extensive manufacturing and design capabilities and has an impressive background in new product development and marketing,” said Mr Blakey.
Kurt Coralline said, “WESMAR’s technical team, perhaps more than any other, knows the conditions under which E-Bait will operate. They know the fisheries, the users, the environment, and they have worked closely to ensure products meet the demands of the industry and its harsh environment. Based on extensive field testing I believe E-Bait can significantly reduce, perhaps even eliminate, the need to use expensive natural bait.”
