Vinh Hoan and Halieutis were awarded the top prizes in the 11th Seafood Prix d’Elite new products competition at the European Seafood Exposition.

The winners were selected from a field of 37 finalists.
Vinh Hoan Corporation of Ho Chi Min City, Vietnam took the top award for best new retail product with its entry, Provocake. An innovative and healthy starter or light meal, this product features a fish cake made of pangasius, shrimp and mushrooms encircled by asparagus and tied with a green onion top.
In the foodservice category, the top prize was given to Halieutis of Lorient, France for its product, Tambaqui Ribs. A new species to the European market, tambaqui is a cousin of the famous Amazonian piranha and is now farmed in Brazil. The structure of the fish allows for a rib portion that is similar in shape and presentation to pork ribs. Halieutis tops these portions with a tasty barbecue marinade.
In addition to the two grand prizes, the judges also gave five special awards:
- Prawn Antipasti from Heiploeg Group in Oostende, Belgium was awarded the Seafood Prix d’Elite special award for Convenience
- The Seafood Prix d’Elite special prize for Health & Nutrition was won by Agustson a/s & Marz Seafood a/s of Vejle, Denmark for its product, Hot Smoked Tilapia
- Macrae Edinburgh, Part of Young’s Seafood Ltd. of Livingston in the United Kingdom was given the Seafood Prix d’Elite special award for Retail Packaging for its Laspang Souchong Tea Smoked Salmon
- Gilco Bvda of Evergem, Belgium was presented with a Seafood Prix d’Elite special award for Originality for its product, Fruit and Fish.
- A new line of smoked salmon products from Loch Duart of Loch Carnan, Scotland was presented with a Seafood Prix d’Elite special award for Seafood Product Line