Blockchain technology is revolutionising transparency in the Norwegian seafood supply chain, offering a powerful tool to build consumer trust
New research from the Norwegian Seafood Council (NSC) reveals that 89% of consumers want more insight into how their seafood is produced. This is pushing seafood producers to embrace blockchain technology to improve traceability and showcase sustainability.
“We have learned from our research that the resilience of a brand’s reputation is inexorably linked to trust,” said Lars Moksness, global consumer behaviour analyst at the NSC.
“The increasing demand for transparency is an excellent opportunity to share authentic and engaging stories with consumers.”
Full visibility
The NSC said that blockchain platforms, like IBM Food Trust and Provenance, are already enabling full visibility into the life cycle of seafood - from egg quality and water conditions to distribution and retail.
Unlike traditional tracking, blockchain offers encrypted, timestamped data that enhances security and ensures consistency across the entire supply chain.
This digitalisation allows consumers to access detailed information about origin, compliance with regulations and ethical handling at every stage of production.
But it’s not just about traceability, it’s also about building confidence and empowering informed choices by consumers.
The NSC said that global initiatives like the US$6.5 trillion FAIRR Seafood Traceability Engagement are further promoting transparency by working with key industry players to standardise and expand blockchain adoption.
Its view is that blockchain technology looks set to redefine the future of Norwegian seafood, making the supply chain more open, sustainable and trusted than ever before.
