Seafood Scotland, the national trade marketing body for the Scottish seafood industry, has appointed a new interim head.
Donna Fordyce replaces Patrick Hughes who took up the role in January 2017. Donna has been Seafood Scotland’s industry engagement specialist since October 2017, working with seafood-related businesses across the country to identify new market opportunities and further commercialise the sector.
“In an ever-changing and uncertain landscape, it’s important now more than ever that Seafood Scotland is agile and ready to take on any opportunities or challenges the industry may face,” commented Donna. “It’s an exciting time to be at the head of the organisation during what will be such a transformative period, but my focus is to continue to support and help grow the sector whilst working closely with the wider food and drink industry in Scotland.”
Donna is already engaged with the industry at leadership level having previously spent time as an observer on the Seafood Scotland board, been a member of the working group for Scottish Seafood Partnership, is a projects approval committee member for the European Maritime & Fisheries Fund and co-authored the recently launched seafood strategy ‘Changing Tides’.
Seafood Scotland operates worldwide, alongside government agencies such as Scottish Development International, to promote the wealth of Scottish seafood to a global trade market. Focusing on the global retail and catering trade, the organisation targets trade buyers, wholesalers, industry influencers and chefs in the US, Europe, the Middle-East and Asia.
