Seafood sector rises to challenges
Sustainable seafood is increasingly important to consumers as they seek to recreate the restaurant experience at home with new and innovative produce.
Those are the findings of a recent seafood industry survey carried out by Chicken of the Sea, which has just launched a new initiative aimed at addressing challenges in the industry.
The seafood producer’s THINK BIG campaign encompasses renewed commitments and a new B2B website together with findings from its ‘Chicken of the Sea 2022 Industry Findings: A Deeper Dive’ survey.
Nearly all food executives and buyers (97%) say consumers are willing or very willing to try new and innovative seafood products against a backdrop of an increase in demand for sustainably caught and raised seafood (73%).
There is wider good news for the industry too with more than two thirds of respondents (71%) saying they felt that seafood was best placed to handle unexpected challenges and disruptions, such as the pandemic, compared with land-based industries such as beef (44%) and poultry (43%).
Convenience is important too with value-added products being seen as important to consumers (44%) along with ready-to-eat and ready-to-cook ranges (both 42%).
The research was completed by market research consultancy, Wakefield Research, and polled 100 executives and buyers in the US grocery retail and foodservice industries.
