Sustainable seafood is increasingly important to consumers as they seek to recreate the restaurant experience at home with new and innovative produce.
Those are the findings of a recent seafood industry survey carried out by Chicken of the Sea, which has just launched a new initiative aimed at addressing challenges in the industry.
The seafood producer’s THINK BIG campaign encompasses renewed commitments and a new B2B website together with findings from its ‘Chicken of the Sea 2022 Industry Findings: A Deeper Dive’ survey.
Nearly all food executives and buyers (97%) say consumers are willing or very willing to try new and innovative seafood products against a backdrop of an increase in demand for sustainably caught and raised seafood (73%).
There is wider good news for the industry too with more than two thirds of respondents (71%) saying they felt that seafood was best placed to handle unexpected challenges and disruptions, such as the pandemic, compared with land-based industries such as beef (44%) and poultry (43%).
Convenience is important too with value-added products being seen as important to consumers (44%) along with ready-to-eat and ready-to-cook ranges (both 42%).
The research was completed by market research consultancy, Wakefield Research, and polled 100 executives and buyers in the US grocery retail and foodservice industries.
