Seafish is launching a new education programme in North Lincolnshire aimed at teaching local children the importance of eating more seafood as part of a healthy and balanced diet, to start summer term 2013.
The initiative plans to encourage children aged 3-5 to discover more about seafood in a fun and interactive way. Seafish hopes to encourage local businesses, involved in the seafood industry, to donate time and resources to the project to help extend the learning experience beyond the classroom. It is hoped local seafood industry partners will enhance the experience by providing external visits, expert advice and practical, hands-on, hosted activities.
The programme aim is to reinforce that ‘fish is easy’, ‘fish is fun’ and ‘fish is healthy’ and at the same time provide support for families.
Paul Williams, Seafish chief executive said, “We are delighted that our sectoral panels have endorsed working with education and children, we believe a pilot such as this, in one of the traditional heartlands of the seafood industry, will give us a good basis to evaluate what works best in the education field.”
Joanna Dunlop, promotions and marketing manager at Seafish said, “We know that a key part of encouraging children to eat more seafood is ensuring that they are comfortable and familiar with it from an early age. Research shows us that it really is a case of the earlier the better in terms of building positive eating habits for future. This programme has been designed to capture their imagination whilst learning more about the health benefits and the rich variety of seafood available on their doorstep.”
Business looking to register an interest should contact Jo Dunlop at Seafish by 19 December 2012 on 0131 524 8684 or j_dunlop@seafish.co.uk.
