M&J Seafood announced last week that it will no longer be supplying shark to the catering trade as of the end of March 2008. The decision to remove all shark from its frozen and fresh product portfolio comes as part of the company’s continued efforts to support sustainable sourcing and champion underutilised species.
The move is part of the company’s long-term strategy that demonstrates its commitment to sustainably sourced fish. In its work to develop a robust way of ensuring its fish supply is not from threatened or depleting stocks, M&J Seafood is working closely and with the support of its suppliers, the Shark Trust and the Marine Stewardship Council (MSC) to raise awareness amongst the foodservice industry.
Mike Berthet, group director fish and seafood at M&J comments: “At M&J we believe that catering industry operators and suppliers have an enormous role to play in supporting the sustainable management of our fish stocks. By refusing to sell endangered species and taking the initiative to help customers understand the issues and the alternatives open to them, then suppliers like us can generate real change and help slow down and reverse over-fishing.”
