Canada’s largest seller of seafood, Loblaw, is becoming the first food retailer in North America sell ASC certified salmon.
“Loblaw is proud to be introducing the first ASC certified Atlantic salmon in stores, one of many ASC certified products we are looking to introduce,” said Melanie Agopian, senior director, Sustainability, Loblaw Companies Limited. “We remain committed to improving our seafood sourcing practices and will continue to work diligently with our industry partners to drive towards responsible harvesting practices of both wild and farmed seafood.”
Loblaw has played a key role in bringing responsibly farmed certified seafood products to the wider marketplace in North America. In early 2013, Loblaw was the first retailer in North America to introduce ASC certified tilapia with the launch of its PC® Blue Menu Tilapia, helping meet its commitment to sourcing 100% of its seafood from sustainable sources.
“I’d like to thank Loblaw for their support and commitment to source ASC certified seafood,” said Chris Ninnes, CEO, ASC. “Loblaw is giving consumers the opportunity to recognise and reward responsible farming as well as contribute to transforming aquaculture towards sustainability. This milestone is a great development for Loblaw, ASC and especially North American consumers.”
Responsibly sourced ASC certified Atlantic salmon will be available soon at select Loblaws® and Zehrs® stores in Ontario and Quebec.
