Seafish is calling on the UK foodservices industry to get behind Seafood Week, taking place from Friday 9 -16 October, and help the nation celebrate its incredible ocean wealth.
A jam-packed week of festivities is planned to encourage consumers up and down the country to eat more seafood, more often. This awareness campaign seeks to further highlight the abundance of seafood on offer at local restaurants, takeaways, hotels, public houses and retailers.
Starting on Friday 9 October, each day of the campaign will focus on a different species of seafood demonstrating to the Great British public that their perfect fish dish is out there with a range of tastes and textures to suit all lifestyles and budgets. This provides the foodservice sector with the opportunity to showcase a product or dish containing the key ingredient of the day.
Seafish has developed a range of ways for businesses to get involved, including posters, a competition, and a cutting-edge industry insight event. In addition, a full, specially designed industry toolkit is available.
Chris Middleton, Head of Communications and Marketing at Seafish, said, "The support from industry to date has been fantastic and we’re now looking forward to giving seafood a real push over the course of the week.
“At the World Seafood Congress, which has just concluded in Grimsby, delegates heard that innovation within the seafood market is continually required in order to see consumers eating more fish more often.
“To achieve that customers want to be inspired by an increased variety of fish species and differing formats being available. Seafood Week is the perfect opportunity for our industry to capitalise on these opportunities and demonstrate what a delicious, fast and healthy product seafood is."
For more information on Seafood Week and to download the toolkit please click here.
