Aquaculture

BAP launches seafood trust campaign

2026-03-05T07:27:00

Ad for BAP's Seafood You Can Trust campaign showing a seafood counter

Source: BAP

Best Aquaculture Practices has launched its Seafood You Can Trust marketing toolkit, an insight-driven campaign designed to help retailers communicate responsible seafood sourcing more clearly at the point of purchase

The initiative aims to make it easier for shoppers to identify responsibly sourced seafood through clearer in-store messaging and digital engagement.

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