Greek and Spanish aquaculture firms have come together to create a new company and brand in what is being called ‘a fresh journey’ for the Mediterranean.
The Andromeda Group, Nireus, Selonda and Perseus will all trade under the brand Avramar, a combination of the Greek for breeze (‘avra’) and the Spanish ‘mar’ meaning ‘sea’.
“Today is the beginning of a fresh new journey!” said Alex Myers, group chief executive of Avramar. “We will be gradually implementing the new company brand over the next months and our business strategy will begin to unfold in 2021.
“We have developed a long-term strategy, not a short-term plan, and every individual at Avramar has something valuable to contribute. We are deeply passionate about fish, and we will work together to deliver the best quality fish for our customers,” he added.
The companies have been in Mediterranean aquaculture for several decades, cultivating Greek fish in the Aegean and Ionian Sea and Spanish fish along the Mediterranean coast and Canary Islands.
With a total volume production of more than 70,000 tonnes, and sales in more than 30 markets, Avramar becomes the world’s largest brand in sea bass and sea bream and the largest producer of Mediterranean fish. It aims to focus on two less well-known species – Corvina and Pagrus – and create value-added products which it says are easier and more convenient to prepare and cook.
