Young’s Seafood has launched brand new gluten free fish fingers which are set to attract new shoppers to fish fingers and take ‘Gluten Free’ to mainstream consumers.
A gluten free diet has long been championed by celebrities such as Gwyneth Paltrow and Novak Djokovic. Mintel has revealed that one in six consumers now actively avoid wheat and gluten, while new research by the University of Aberdeen suggests that adopting a gluten free diet can reduce fatigue and increase energy levels. ‘Free from’ is now a £500m market in the UK, with 60% of all consumers now including ‘free from’ food in their diets.
Responding to this trend, Young’s Seafood has created the ‘ultimate’ gluten free fish finger, aiming to recruit a new audience to fish fingers. The brand new range, which is produced in the UK and available in stores from the 27 February onwards, includes Omega 3 Fish Fingers and Cod Fish Fingers made with 100% fish fillet and sunflower oil.
To ensure no compromise on flavour, Young’s says that the gluten free fish fingers have been rigorously taste tested and have come out top in a blind taste-test against leading competitors’ standard fish fingers, proving that gluten free can still be flavour-full.
Pete Ward, chief executive at Young’s Seafood Limited, said, “At Young’s Seafood we are committed to providing our customers with the highest possible quality of products, responding to ever changing market trends and making the best fish delicious and available to all, now and for generations to come. With more and more consumers turning to gluten free products, Young’s Seafood is responding to this trend, providing more options and new innovation. This is a great example of the innovative new product development and brand development we have in the pipeline, working to attract new shoppers to our brand.”
