Kroma A/S, a Danish company specializing in designing and manufacturing primary fish processing machinery and turnkey solutions for aquaculture, is pleased to announce John Matcham as its local representative in the United Kingdom.
John brings decades of experience in agricultural innovation, combining technical expertise with a strategic vision for transforming food production. He has played a key role in developing solutions that boost productivity, improve animal welfare, and reduce environmental impact.
”Agriculture is a fast-moving and rapidly evolving field,” says John. ”Smart technology should help us progress—not hold us back—and I’m excited to introduce Kroma’s advanced solutions to the UK market.”
With over 20 years of experience, John has led the development of cutting-edge technologies in lighting, environmental control, and food production. As CEO of Agricultural Resource Consultants Ltd (ARC) and former Innovation Director at Light Science Technologies, he has helped improve animal welfare, increase efficiency, and enhance profitability in the agri-food sector. John also advises governments, investors, and global producers on scaling sustainable food systems and bringing innovative ideas to the market.
“We are proud to welcome John Matcham to the Kroma team. His insight and passion for innovation align perfectly with our mission to provide hygienic, cutting-edge, and sustainable fish processing solutions.” - Kroma A/S CEO
With John on board, Kroma A/S is confident in expanding its presence in the UK and providing smart, efficient, and safe technology for the primary fish processing sector.
