To provide a solution to growing US consumer concern regarding sodium, StarKist Co, a leading US producer, distributor and marketer of seafood products, has launched Low Sodium Tuna in convenient ‘Flavor Fresh Pouches’.
The pouches are the first of their kind to hit grocery shelves, and come in two varieties, Low Sodium Chunk Light and Albacore Tuna in Water.
The new products support the recent launch of the ‘Have You Been StarKist?’ campaign, which showcases many healthy and contemporary ways to incorporate tuna into an everyday active lifestyle.
"We continuously look for new ways to innovate and deliver on our consumers' needs," StarKist marketing director Jennifer Albert said. "Getting 'Kist is all about experiencing the fresh taste and health benefits of seafood. We're excited to extend the convenience of our signature Flavor Fresh Pouch to include lower sodium options, on-trend with today's health conscious consumers."
StarKist already offers reduced sodium canned options: Low Sodium Chunk Light Tuna in Water and Very Low Sodium Chunk White Albacore Tuna in Water.
