Shetland will have a strong presence at this year’s Fishing 2010 exhibition in Glasgow and will be using the event to promote the islands as the ideal place for fishing vessels to land their catch.
Local companies exhibiting under the ‘Shetland’ banner will be highlighting the strategic location of the islands close to key fishing grounds, making it a logical option for fishing vessels looking for a quick turnaround.
Kevin Moreland, marketing officer for Shetland Islands Council, said: “With the tight restrictions on days-at-sea and spiralling fuel costs, we feel it makes economic sense to land in Shetland rather than steam to mainland ports.
“We have an excellent infrastructure here to support fishing vessels and the prices achieved at the fish markets in Lerwick and Scalloway are comparable, or sometimes even higher, than those on the mainland.
“We have been running our ‘Land in Shetland’ campaign for several years now and Fishing 2010 presents an excellent opportunity to remind skippers of the advantages of landing in Shetland.”