Seafood

Poké bowls drive UK seafood consumption

2025-11-12T10:07:00

poke bowl with salmon

Source: Norwegian Seafood Council

The rise of sushi in recent decades has paved the way for Hawaiian-inspired poké bowls, presenting a significant growth opportunity for the UK seafood market, according to new research from the Norwegian Seafood Council

With the UK sushi market growing by more than £31 million over the past two years – adding 1,480 tonnes in volume to the seafood category – poké bowls are emerging as a convenient option for consumers seeking fresh, raw seafood at home.

Salmon remains the most popular home ingredient, chosen by 63% of consumers, with 26% opting for raw salmon. 

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