Independent fishmongers helping Brits embrace seafood

Sue MacKenzie

There’s a new sense of optimism among local businesses, who are boosting consumer confidence and demystifying the category

Now is a good time to be a UK fishmonger, according to Sue MacKenzie, President of the National Federation of Fishmongers, with the trade going through something of a renaissance as independent businesses capitalise on the closure of wet fish counters in most retail chain stores.

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