Seafood Week coming soon

Led by Seafish, Seafood Week will provide opportunities for encouraging more people to eat more fish more often, focusing on the themes of Cook Me, Dine Me and Buy Me across a range of platforms designed to engage with consumers and industry.

On each of the eight days, the campaign will highlight recipes, offers, and products that can be cooked at home, eaten out, or purchased via a retailer. Seafood Week will also focus on offering health advice, cooking tips, behind-the-scenes stories on how seafood is caught and sourced, and a range of activities and insights that will combine to make this one of the biggest and best showcase events for seafood in the industry calendar.

One of the first industry partners to pledge their support to Seafood Week is retailer Morrisons. Huw Thomas, Fisheries & Aquaculture Manager said, “Morrisons are delighted to be supporting Seafood Week 2015. Our seafood offer to our customers is something we are extremely proud of and we have invested heavily in our supply chain and staff training over the past few years. We have been extremely pleased by the innovation shown by Seafish over this initiative and are happy to be on board in order to help people get more seafood into their diets.”

In order to get involved, industry is being encouraged to download the Seafood Week campaign toolkit available via the www.seafoodweek.co.uk website, and join the retailers, food service outlets, fishmongers, fish and chip shops and suppliers already signed-up for a week of celebrating the best the UK has to offer. The toolkit, which is free of charge, includes Seafood Week brand assets for use in store and online, templates for use with PR and social media campaigns, as well as helpful hints and tips on how businesses can make the most of the week and adapt the themes within it to their own purposes in order to increase sales.