Sanford has appointed Andre Gargiulo as its new chief customer officer to boost its executive team.
Mr Gargiulo will lead sales, marketing and innovation activities as Sanford continues its aim to shift from a fishing company focused on commodity exports to an innovative customer-focused seafood company.
“This is about making the most of our beautiful New Zealand seafood and bringing our customers closer to the New Zealand story of how and where our fresh fish is caught and delivered to their plates,” said Volker Kuntzsch, Sanford CEO.
Since Mr Kuntzsch took up his role in 2013 he has introduced a new executive team and a new company strategy.
He added: “After a lengthy period of time searching for the ideal candidate to lead our sales and marketing activities, I am extremely pleased to announce the appointment of Andre who brings his wealth of experience in sales, marketing and general management to Sanford.”
Mr Gargiulo is currently country manager for Cerebos Greggs where he was responsible for uniting all of the New Zealand brands and achieving revenue growth year-on-year. He has driven the transformation of the Cerebos team culture to be one that is strongly customer focused.
“During his earlier career, Andre spent a number of years leading sales and operations for MG Marketing, a New Zealand based produce cooperative which, when combined with his B2B experience, equips him well to deliver Sanford’s strategic focus on growth in fresh sales,” said Mr Kuntzsch.
The new role at Sanford will begin in February 2016.
