Over 70 million tins of sustainable, pole-and-line-caught Pacific skipjack tuna have been pre-ordered as part of a Greenpeace online campaign to promote the development of sustainable and equitable pole-and-line skipjack fisheries in the South Pacific.
Greenpeace launched its ‘pre-order campaign’ in April 2009, asking wholesalers, retailers and other market players to sign up to show their interest in sustainable tuna products from the Pacific.
“Pole and line fishing has a very low rate of by-catch, unlike purse seining and using fish aggregation devices,” said Sari Tolvanen, Greenpeace International Oceans Campaigner in Port Moresby. “Environmentally-aware consumers who do not want to participate in ocean destruction are demanding tuna caught by pole-and-line, and the level of pre-orders in our petition shows that there is also a broader market value.”
