Permira, a leading international private equity firm, this week announced the acquisition of iglo Birds Eye Frozen Foods from Unilever, by the Permira Funds.
iglo Birds Eye Frozen Foods is the Number 1 frozen food player in Europe, operating mainly in the UK under the Birds Eye brand and in Germany and Austria under the iglo brand. The company’s main products include fish, vegetables and ready meals, in addition to iconic products such as fish fingers and Schlemmer Filets. iglo Birds Eye Frozen Foods also has operations in France, Portugal, Ireland, the Netherlands and Belgium.
Cheryl Potter, Partner at Permira, commented, “We are delighted the Permira Funds are acquiring such iconic brands and look forward to supporting their growth going forward. The market sees few food deals of this size and very rarely involving brands of this stature.”
