The Ocean Conservancy has launched a new online platform to track the major steps in the progression of wild-caught seafood from the ocean to the consumer - from fishery to fork.

The site, www.oceanconservancy.org/fisherytofork, is designed to highlight the roles and opportunities for fishery managers and policy makers, fishermen, retailers and consumers and others to improve the sustainability of seafood throughout the industry.

"Fishery to Fork is the first comprehensive campaign bringing together all sectors involved in producing and consuming seafood, from fishermen to consumers, as an organised community in support of sustainability," said Mark Powell vice president of sustainability projects/fisheries with Ocean Conservancy. "By working together, we can renew America’s fisheries so that every fish caught in America is a sustainable fish."

"Overfishing is one of the biggest threats to our ocean harming the ecosystem and economies dependant on the fish resources. A healthy fishery is like a healthy savings account; if managed well, you can live off the interest, but if you overspend and dip into the principal, you are robbing yourself of future earnings," said Chris Dorsett vice president of fishery conservation and management with Ocean Conservancy. "Responsible, science-based fisheries management can help rebuild our nation’s fisheries and rebuild economies. Working from fishery to fork, we can implement responsible management plans and invest in the future of US fishing."