Sainsbury’s first with Salmon Skin Crisps
Sea Chips – the UK’s first salmon skin crisp company – has made its debut in major retail by becoming one of the first products to be part of Sainsbury’s ground-breaking ‘Taste of the Future’ scheme, trialling its innovative snack among consumers for a three-month period.
Sea Chips creators Dan Pawson and Dom Smith developed the pioneering product when they discovered that over half of all seafood in the UK is wasted. The company has gone from strength to strength since launch, and is building a factory in Cumbria.
“Launching with Sainsbury’s as part of their ‘Taste of the Future’ scheme is a huge milestone for Sea Chips and we’re delighted to have been selected as one the brands to kick of this innovative trial - it is a true testament of our success to date,” said co-Founder, Dan Pawson.
“We get mixed reactions from consumers as it’s such a different product – it’s really can be a divide of love and hate. However, our fans certainly outweigh the haters. We’re not here to please everyone – we’re here for real foodies and the health and ethically-conscious consumers.”
Taking inspiration from popular Asian fish skin crisps, Sea Chips is tackling the global issue of food waste by using often-discarded but nutrient-packed salmon skin to create a healthy snack alternative to potato chips, available in a range of flavours.
The ethically responsible and sustainable snack choice boasts huge health benefits for consumers. Made with only natural ingredients, the gluten-free snacks are a great source of omega 3, high in protein and suitable to consume on many modern diets, including coeliac. The company also donates 10% of profits to ocean charities which work to keep the sea clean.
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