Seafish is taking a new approach to its ‘Fish is the Dish’ campaign in an effort to engage more with consumers, and is urging the seafood industry to do its bit to help.
Following the success of the digital campaign, which has seen over 31 million views on its Facebook page alone, Seafish is looking to evolve it to celebrate families and child development.
“We have enjoyed great success so far but it’s time to up the ante and make as much of an impact as possible,” said Karen Galloway, head of marketing, Seafish.
After carrying out research and reaching out to consumers for their feedback, the team has developed the campaign. ‘Fish. Feed our Future’ focuses on the benefits of a healthy diet, rich in seafood, and the ways it can help to ensure healthy, happy children.
Seafish says it is looking for the highest levels of engagement with consumers and industry as the campaign moves into its third year.
“We are looking for industry partners to work with us in spreading the word, whether this be through events, sharing resources or a collaborative approach online. We see so much potential in using this campaign to support seafood companies in engaging with their consumers,” she added.
The campaign was launched in 2011 to showcase to mums and families that fish is a healthy, quick and easy choice to feed the family.
For more information on how to get involved with the project, visit www.fishisthedish.co.uk
