The three finalists of the Marketing and Innovation Award category of the UK’s National Fish & Chip Awards 2013, organised by Seafish, have been announced after being judged on their creative marketing strategies and innovative thinking.
Holly Tree in Blackburn, Lancashire; Chamberlains in Oldbury, Birmingham and The Ashvale in Aberdeen will now compete at an evening awards ceremony at the prestigious Lancaster London hotel in London on 24 January 2013, in a bid to be crowned champion.
Andrew Goode, independent marketing consultant for Q Partnership, the award sponsor, said: “Judging the entries for the Marketing and Innovation Award proved very challenging.
“The standard of entries was incredibly high and it was fascinating to see the mixture of activities and initiatives being undertaken.
“With the entrants operating in varied geographic and demographic environments, I was looking for those who had shown that extra dimension in the innovation they had applied within marketing to their target customer.”
