The Scottish Shellfish Marketing Group (SSMG) has predicted that mussel sales will increase by around third in the run-up to Christmas, and oyster sales are expected to rise by a similar amount too.

The predictions are based on trends set in recent years, with consumers increasingly looking for alternatives to traditional Christmas fare.

“The great thing about Scottish mussels is that they are tasty and indulgent, yet are a healthy to eat food too,” says SSMG managing director, Stephen Cameron. “There is a vast array of mussel recipes to choose from, which makes them incredibly versatile in the kitchen.

“Our Scottish rope-grown mussels are also a sustainable choice for the consumer and are independently certified by the Friend of the Sea and Marine Stewardship Council eco-label schemes for the environmentally-friendly manner in which they are cultivated.”