The Marine Stewardship Council (MSC) has launched its first mobile app to help shoppers search for certified sustainable seafood on the go.
The Android compatible mobile version of the MSC's online sustainable seafood product finder helps shoppers to find and identify MSC certified products available in their country.
The app is available in English, German, Dutch, French, Swedish and Danish and lists over 10,000 consumer-facing products that are available in stores worldwide. Shoppers can find all the MSC labelled products available in their country and are able to narrow down their search to look for seafood from particular brands and retailers, or search for a particular species or product category such as canned, frozen or fresh fish.
The database the app searches is updated daily, giving users the most current listings of sustainable seafood products. Search results include images of sustainable seafood products, information about the product, and provide links to the brand or retailers' websites.
An extra feature, linking the app to Google Maps, allows mobile users to find their nearest store when searching supermarket own-brand seafood.
App users can also access the latest stories from the MSC newsroom.
For more details please click here.
