Stührk’s Cocktail Shrimps with Dill Cream has become the 10,000th MSC ecolabelled product to hit the global seafood market.
Stührk’s Cocktail Shrimps with Dill Cream has become the 10,000th MSC ecolabelled product to hit the global seafood market.
The blue MSC ecolabel can be found on products worldwide and has an especially strong presence in the German market, where close to 3,000 products bear it.
Stührk Delikatessen, based in Marne, northern Germany has included MSC certified seafood in its product range since 2007, when the company secured certification to the MSC Chain of Custody standard for seafood traceability.
“Our company believes in sustainable growth and so securing MSC Chain of Custody certification was a logical extension to our philosophy. We support sustainable fisheries and are proud that it is one of our products to hit this hugely significant mark of being the 10,000th in the marketplace,” says Stührk director Lars Jochims.
The number of MSC labelled products available worldwide has doubled since April 2010.
Recent research in German consumer attitudes that measured awareness of the MSC ecolabel demonstrates the extent to which individual purchasing decisions are driven by sustainability considerations.
A survey of shoppers carried out by AMR Research, found that 52% of respondents recognised the MSC ecolabel. To ensure a fair test, all the identifying text on the ecolabel was removed. Further, 22% of respondents went on to correctly identify the ecolabel (without the text) as signifying a product sourced from a sustainable fishery.
