Young’s has launched a new MSC certified Chip Shop Mackerel, inspired by the Fish Fight programmes shown on Channel 4 earlier this year.
The fish in Chip Shop Mackerel will be sourced from a longstanding Scottish supplier to Young’s and is from the MSC certified Northeast Atlantic and North Sea mackerel fishery, specifically the western component. This mackerel is caught by the highly selective pelagic trawl method which has minimal discards since few ‘non target’ fish are caught. The vessels in the supplier’s fleet also use modern ‘jigging’ technology which allows the average size of the fish in each shoal to be gauged by weight before trawling, and thus the deliberate avoidance of smaller juveniles.
