New figures released this week show that, when shown an unbranded logo, 34% and 28% of fish consumers in the Netherlands and in Sweden respectively are aware of the MSC ecolabel.
An average of 54% of Dutch and Swedish respondents believe ecolabels are effective in helping bringing changes to environmental/social problems (33% still undecided) and 55% think that the MSC is helping to ensure we have wild caught fish in the future (40% still undecided).