McMurdo Ltd, a company of the Orolia Group, has announced that following Orolia’s successful completion of the acquisition of Kannad in September and of McMurdo in November, a new strategy has been implemented for both companies which is designed to focus more clearly on the expertise each offers in their specific markets.
From 1 January 2010 McMurdo Ltd’s core focus will be on producing emergency location beacons for marine and outdoor markets, meanwhile Kannad’s original operation will focus separately on the aviation and tracking sectors, developing its own strategy and product portfolio to address these market segments.
McMurdo Ltd will offer two different ranges of branded products, namely the existing McMurdo range plus the products of its newly branded division Kannad Marine. By creating this new brand, McMurdo Ltd facilitates its new strategy, that of incorporating both brands, to enable the products in the existing Kannad portfolio to be represented. These are specifically designed for the marine and outdoor market. Furthermore, the Kannad Marine product portfolio will be gradually extended to include a number of new products.
McMurdo Ltd will continue to support the existing distribution networks of both brands. McMurdo products will be distributed via the existing McMurdo network and the Kannad Marine products via the existing Kannad network.
“This strategy is intended to bring clear benefits to the customers and users of both the McMurdo and Kannad Marine products. The pairing will enable us to ensure that their important distribution networks are continuously supplied with innovative market leading products,” comments Jeremy Harrison, President and CEO of McMurdo Ltd. “The product offering will continue to respond to the growing demand for safety products compatible with the opportunities afforded by advancing technologies, and which are compliant with increasing international legislation.”
