World Fishing has long suggested that fishermen and processors who could identify, in detail, from where their product had originated would do better in the market with retailers and consumers. In other words, traceability was not a burden but a potential marketing tool for adding value.
Evidence of this has come from Scanvaegt which says customers using its traceability package are getting more business. It reports that Irish seafood company Matt O'Connell Foods Ltd, had immediate, positive results. "Since installing our Scanvaegt traceability system, we have been approached by several catering businesses, restaurants and hotels that want us as their fish supplier. This is because we can trace exactly where the fish come from. We wouldn't have got their business otherwise," explains Tony O'Connell.
They have a ScanWic 8564 food industry computer, a Multiflex 250 data software package, a weighing and boxing station and a radio frequency (RF) scanner. Each supplier is allocated a unique number (as is each batch supplied) which is keyed in when fish are delivered from the wholesalers or auctions. The fish are then processed according to order specifications, packed and labelled. The labels carry a bar code and other required text-based information that includes the auction where purchased, a catch area, a product designation, weight, dot number, best before date and company information. They are then stored for delivery. Each box is scanned on despatch for the specific customer, and an all-inclusive despatch report is generated for the customer. If there are any subsequent queries or complaints, these information is easy to access for verification purposes.
Mr O'Connell, reports Scanvaegt, says "The biggest problem we encountered was not the actual system, but the work involved in getting all our customers and product data set up and keyed in. However, since that was done, the system has been fantastic. It is extremely user-friendly and it is now very quick and easy to add new products or customers."
Mr O'Connell feels that it has proved its worth many times over and he says " I've always got very good on-line support from the [Scanvaegt] service desk."
Mr O'Connell says it is good to know that any changes in the regulations for the food industry will be added to the Scanvaegt system as and when required.
Mr O'Connell's say they have seven staff and supply 95 per cent fresh fish and five per cent frozen fish, mainly whitefish, shellfish and a number of smoked fish products. The fish are processed and filleted, portioned, sliced, pinboned, etc., and daily throughput is approximately 3,000 to 4,000 kg.
