London supplier wins Selfridges contract

Selfridges has long demonstrated its commitment to ocean conservation. In 2011, it launched Project Ocean to stop overfishing and pollution, and to protect oceans through the creation of marine reserves. It also worked with the Marine Conservation Society in order to reassure its 30,000 daily customers that it doesn’t sell or serve endangered fish in its Foodhall or restaurants.

Nicola Waller, Selfridges Director of Food, comments: “We are really proud to work with Southbank Fresh Fish. They have an enviable reputation and heritage of supplying some of London's most demanding and discerning chefs and restaurants. I have no doubt that the Southbank team’s passion and expertise will enhance our fish counter and provide an exceptional service.”

The fresh fish counter will hold Marine Stewardship Council (MSC) Chain of Custody (CoC) certification for seafood traceability, and Southbank will utilise all of its other supply chain certifications to supply products holding Freedom Food and organic status.

Through the Southbank Sustainability Initiative (SSI), a groundbreaking strategy that was introduced in 2012 to assist chefs’ understanding of sustainable seafood, the Southbank team will thoroughly research every single seafood product appearing on Selfridges’ counter, tracing it back through every stage of the supply chain to ensure the fishery is genuinely sustainably managed. It will obtain and comprehensively document details on the catch methods of the product and where it is landed.