Fast food chain KFC in France, has taken its sustainability commitment to the next level with Marine Stewardship Council (MSC) certification.
The fish on KFC’s menu, which is 100% pollock, is now sourced only from sustainable sources, underlining the chain’s desire to ensure product traceability, quality and safety.
Olivier Grouet of KFC France product excellence, said: “We're aware of what's at stake today and share strong values, which guide our actions and form KFC France's responsibility pact: people (our employees' growth), food (our products' quality), citizenship (solidarity and sponsorship) and the Earth (environmental protection)."
He added that MSC certification is part of that approach to making KFC's growth the springboard to sustainable, responsible development.
The MSC certification applies to the Twister Fish and Fish Tenders served in KFC's 143 restaurants in France.
An MSC spokesperson said that having independently evaluated the pollock fisheries that KFC sources from, based on the three MSC principles of the state of fish stocks, impact of ecosystems and effectiveness of the fisheries management system, high standards were attained and certification was awarded.
KFC is a subsidiary of the Yum! Brands group, which also incorporates Pizza Hut and Taco Bell.
