John West Australia and New Zealand has recently announced a new Sustainable Seafood partnership with the world’s largest conservation organisation, WWF.
The partnership commits John West Australia to WWF’s Global Sustainable Seafood Charter and features key milestones for John West to meet throughout its journey to sustainability - including a commitment to ensure that all John West Australia products will be sustainable by 2015.
Terry O’Brien, Managing Director of Simplot Australia (owner of John West Australia), says of the partnership, “At John West Australia, we are passionate about seafood and dedicated to playing a role in the long-term health of our oceans. We are committed to responsibly sourcing our products and look forward to working collaboratively with WWF-Australia to ensure quality seafood can be enjoyed for generations to come.”
Dermot O’Gorman, CEO of WWF-Australia says, “WWF-Australia works with fisheries and supply chain partners to protect our marine environment by improving the sustainability of seafood, and educating consumers about sustainable seafood choices. We are pleased to announce this partnership and look forward to working with John West Australia to safeguard our oceans.”
In addition to entering into WWF’s Global Sustainable Seafood Charter, John West Australia has developed its own overarching sustainability strategy “Our Oceans Forever”. The strategy applies to all facets of John West Australia’s business and has three key pillars designed to ensure long-lasting change: Respect for Resources, Commitment to Innovation and Passion for People.
The first product to carry the “Our Oceans Forever” logo is John West Australia’s Pole and Line Skipjack Tuna range, available in store February 2012. Pole and Line returns to traditional fishing methods of ‘one line, one fish’ reducing the risk of bycatch.
In addition to “Our Oceans Forever” all of John West Australia’s Alaskan Salmon products carry the Marine Stewardship Council’s (MSC) logo and are MSC certified, meaning that the product has met the MSC’s strict chain of custody criteria that ensures full traceability.
John West Australia has also committed to a conservation project with WWF-Australia, which will be launched in late 2012.
