The entire range of Iglo Austria’s ocean caught fish is now Marine Stewardship Council (MSC) certified.
The company (part of the Unilever group that helped to set up the MSC programme) now has 33 ocean-caught products in the Iglo range.
We need to establish trust for people to consume fish responsibly. This is why transparency and information are a top priority at Iglo Austria. Each of our fish products can be traced back to the original catch area thanks to a tracking code on the packaging. Now being 100 per cent MSC certified, Austrian consumers can be certain that all Iglo ocean-caught fish come from independently certified, sustainable fisheries,” says Dr Rainer Herrmann, managing director of Iglo Austria.
To raise awareness about sustainable fishing, Iglo Austria has launched a social media campaign with a focus on proactive involvement. By entering the fish tracking code that can be found on every pack of Iglo ocean-caught fish, consumers add to a virtual shoal of fish, which triggers a donation to an MSC-related awareness project. This means that everyone has the opportunity to join Iglo Austria in supporting a project that raises awareness among school children about the oceans and the importance of managing our natural resources.
